The culture course
Are you
culturally
intelligent?
Hip-hop, beefs, memes, fashion, film, games and everything else the group chat pretends to know. Five-minute lessons, a quiz after each one, and a rank you can flex.
126 test questions · 8 roadmaps · 35 lessons · free
01
Test yourself
20 random questions. Get your Culture IQ and find out where you're weak.
02
Follow the roadmaps
How artists actually got there: the deals, the risks, the reinventions, the falls.
03
Learn and rank up
5-minute lessons with quizzes. Climb from NPC to Certified Cultured.
After the test
Roadmaps
The full story of how they got there, stop by stop.
Frank Ocean
Wrote songs for other people, got ignored by his label, then walked out of his deal and dropped Blonde on his own terms.
Ye
Producer to rapper to sneaker mogul to billionaire, then a public collapse that cost him his biggest deals and most of his fortune.
Rihanna
From Barbados to billionaire, mostly by not releasing music.
Jay-Z
Nobody would sign him, so he started his own label, then built hip-hop’s first billion-dollar fortune.
Hip-Hop 101
From a Bronx block party to the biggest genre on earth.
5 lessons · 28 min
Beefs & Receipts
The feuds that shaped music, with timelines, diss tracks and verdicts.
5 lessons · 27 min
Internet Culture
Memes, platforms, stans and the posts everyone still references.
5 lessons · 26 min
Albums You Must Know
The canon, one album at a time: why it matters and what to play first.
5 lessons · 25 min
Pop & Global Music
Pop eras, K-pop, Afrobeats, the Latin wave and award-show politics.
5 lessons · 26 min
Fashion & Streetwear
Drops, collabs, sneakers and the houses that run the runway.
5 lessons · 25 min
Film & TV
The movies and shows everyone quotes, and the people who made them.
5 lessons · 25 min
The ladder
Everyone starts as an NPC. The test sets your starting rank. Lessons do the rest.
- 01 · 0 CPNPC
- 02 · 200 CPCasual
- 03 · 450 CPTapped In
- 04 · 750 CPPlugged
- 05 · 1100 CPTastemaker
- 06 · 1500 CPCertified Cultured
The glossary
Don’t know what “aura farming” means?
Delulu
Delusional, usually in a hopeful way.
Aura farming
Doing something to look effortlessly cool.
Fanum tax
Taking a bite of a friend's food.