Tyler, the Creator
Tyler Okonma, Los Angeles
Odd Future chaos to Grammy winner, festival founder and brand owner.
5 eras · 12 stops
- Origin
- Release
- Deal
- Business
- Turning point
- Controversy
- Legacy
- 1
2007–2012
Odd Future
- 2007Origin
Odd Future
Forms the LA collective Odd Future with friends and builds a cult following on Tumblr.
- 2009Release
Bastard
His self-released debut mixtape.
- 2011Release
Yonkers
The cockroach-eating video goes viral, and he wins Best New Artist at the VMAs.
- 2011–2015Controversy
Banned
Violent and homophobic lyrics draw backlash. In 2015 the UK bans him from entering.
- 2
2011–2016
Building his world
- 2011Business
Golf Wang
Starts his own clothing line.
- 2012Business
Camp Flog Gnaw
Launches his own carnival-festival in LA.
- 3
2017–2018
Flower Boy
- 2017Release
Flower Boy
Softer, lush and personal. It earns his first Grammy nomination.
- 2017Business
Converse
Partners with Converse on his GOLF le FLEUR* sneakers.
- 4
2019–2022
IGOR and the Grammys
- 2019Release
IGOR
Debuts at No. 1 and wins Best Rap Album. He calls being boxed into ‘rap’ categories a backhanded compliment.
- 2021Release
Call Me If You Get Lost
Another No. 1 and a second Best Rap Album Grammy.
- 5
2024–now
Chromakopia
- October 2024Release
Chromakopia
Debuts at No. 1 and kicks off a masked, military-styled new era.
- July 2025Release
Don’t Tap the Glass
A surprise album, less than a year later.
The playbook
The moves worth stealing.
- 01
Build your own world: the brand, the festival, the visuals.
- 02
Grow up in public. The shift from shock rap to Flower Boy won people over.
- 03
Own the merch and the stage.
- 04
Don’t let anyone box you in.
This is the outline.
Every stop gets its own deep dive next, with the songs, the receipts and a quiz.